Leveraging Carrera’s “Out There” International Advertising Campaign, Safilo tasked us with supporting the U.S. and regionally focused sales efforts. With the tone and the core of the campaign’s message already established, we developed a U.S. interpretation of the campaign that was delivered via a custom Brand Book. This Brand Book was the regions’ “beacon,” where the campaign’s core messaging, brand essence, creative attributes and campaign-focused product information all lived. U.S. sales of the featured Carrera eyewear was supported by custom digital sales presentations, online and digital materials along with a robust email campaign.
Campaign Brand Book
Campaign Brand Book
Campaign Brand Book (Interior Pages)
Sales Presentation
Email Campaign
OOH Campaign Posters
OOH Campaign Wall Billboard
OOH Campaign Wall Billboard
OOH Campaign Signage